The inspiration for our first product came when the best player ever to wear a Seattle uniform went into the baseball hall of fame. Ken Griffey Jr. was inducted last August in Cooperstown, but not before his number retirement ceremony at Safeco Field. He told the team to “Keep Fighting” during his speech; a sentiment that was highly regarded by the raucous home crowd. Griffey’s speech ignited a run by the team and nearly propelled them to the playoffs for the first time since 2001. We really like the mantra and apply it in our everyday lives. Keep Fighting 24 transcends baseball and extends to all aspects of life.
The ET crew is proud of our first product and wanted to make sure that it met major league standards. We’ve started this adventure by selling some hats to our close homies and family (thanks mom). We plan on keeping our remaining stock as a part of our Heritage collection; more to come on that later. We want to release unique products that mean a lot to us on a limited basis and continue to build our lifestyle brand from the ground up. This will enable us to implement an omni-channel marketing approach that creates synchronicity through all our media platforms. Thanks for your support and go M’s!